#055 – Landing a podcast guesting is not as easy as some might think. And if you believe a guesting is all about you and what you have to share, then you’re totally wrong. This episode goes over the factors that make a guesting happen and those that prove counterproductive.
Kay Suthar explains the most common reasons why your podcast application will be rejected and the five critical components to turn it the other way around successfully.
IN THIS EPISODE YOU WILL LEARN:
· The four reasons why podcasts reject you
· Why you shouldn’t be dishonest when applying to be a guest
· You can’t generalize your way to guestings
· Always anticipate the unexpected when going live
· Why get constructive criticism from the host
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Host of Uncensored Society Podcast & CEO of Make Your Mark (Podcast) Agency
Kay Suthar, is the CEO of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. When live events got shut down during the pandemic, Sales Expert, Kay Suthar, started seeking out guest interviews on existing podcast shows. After countless rejections, she crafted an approach that landed her 100 interviews in 60 days. Exposure on podcast shows continues to feed her business.
By diving into the deep end of the podcasting world, Kay began to see trends that astounded her. Many podcasters didn’t know how to get booked on other podcast shows with relevant target audiences. Some podcasters were getting bogged down and overwhelmed by the amount of production and promotion work they needed to do to increase their visibility. Strikingly, many didn’t know how to craft an irresistible Call To Action, or any type of Call To Action at the end of their interview, therefore leaving BIG money on the table.