#023 - Deirdre Tshien, the founder of Capsho and creator of Viralocity Marketing, talks about her approach to finding traffic, building an audience, and owning conversion. As a serial entrepreneur, Deirdre shares how riding the wave of Instagram’s growth complemented her earlier businesses.
But today, how can you grow a business online when these social platforms have all grown too saturated? Here, Deirdre explains how marketing can leverage emotions, the Viralocity way of crafting your messaging, content, and loops, and how relationship-building influences returning customers.
IN THIS EPISODE YOU WILL LEARN:
· Failures are a critical way to learn and grow
· Step out from your product and connect on a personal level
· You can’t automate the building of relationships
· Viralocity messaging, content, and loops
· The Three Pillars of Creating a Viralocity Content
CHECK OUT DEIRDRE TSHIEN:
Deirdre Tshien is the founder of Capsho. She’s a serial entrepreneur (seven businesses across four industries and counting), author of “The Traffic Formula,” and creator of Viralocity Marketing.
Labels and accomplishments are bizarre to Deirdre because, at her core, she’s an introvert who has battled insecurities and self-judgment to get where she is. She has found her inner remarkability and wants to help others do the same.
FREE GIFTS FROM GUEST:
Weekly Live Webclass: https://www.capshounlocked.com/
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Founder & CEO of Capsho
Deirdre is currently running her restaurants in Sydney all the way from New York City. She is a serial entrepreneur who has founded and led 7 businesses across 5 industries in the last 8 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses. Deirdre is also the creator of Viralocity Marketing and Capsho, and is the author of The Traffic Formula and The Conversion Formula, and is currently writing her third book. She now works with entrepreneurs to intelligently find and connect with their raving fans using Viralocity Marketing so they can consistently make bank!